Faisons des défis d’aujourd’hui, les opportunités de demain
Moodtape

BNP Paribas Banque Privée wished to showcase its digital transformation as a private bank to promote its expertise.

We created a brand pillar based on optimism: where other banks see obstacles in the changes of today's world, BNP sees opportunities.

It is a communication concept introducing BNP private banking as a positive and visionary company that is flexible and focusing on global changes.

Agency | Track B
Copywriting | Clément Bonfils
Editing | Motion Shelter