Back to Earth

Ferragamo unveils its new logo and identity through an inspirational manifesto film. Guided by a return to earth, the film traces a red thread that connects heritage and modernity, showcasing creations deeply rooted in Tuscan culture.
A poetic celebration of craftsmanship and identity, it embodies Ferragamo’s vision for the future.

Agency | Mazarine
Creative Director | Paul Gruber
Editing | Lucas Bonfils
Sound | Motion Shelter