IF YOU DON’T…
Moodtape

For the 2020 Olympic Games, Nike wanted a new communication concept focusing on athletics: the true representatives of the brand.

To emphasis the Just Do It spirit, we created an energetic and engaging mood tape. Our goal: challenge the audience to reflect and take action by asking one final question: Then, what are you doing?

Agency | Nike
Artistic Direction & Editing | Lucas Bonfils
Copywriting | Clément Bonfils